The Blog that Speaks for You

Sample - How To Post

Posted by Sample HubSpot User on Sun, May 04, 2014 @ 03:12 PM

INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:



BODY:

Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart. 

Some common section headers include:

Step 1: Getting Started

Step 2: Do Your Background Research on…

Step 3: First Steps for…

Step 4: Analyze and Repeat

Step 5: Wrapping Up

You can use bulleted lists, numbered list, or multiple headings. Include as many steps, numbers, or bullets that will allow you to discuss your topic thoroughly.

Here are some pointers to make the best possible body of your blog:
  • Include visuals
  • Include short explanatory phrases in your headers
  • At the end, transition into your conclusion


CONCLUSION:

Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a Call-to-Action to turn your blog post into a marketing machine!

Congratulations! What a lovely how-to post you've created. 



 

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How to Attach a Banner to a Table with Velcro®

Posted by Patrick Murphy on Wed, Jul 28, 2010 @ 04:50 PM

You can use Velcro® to attach your banner to most pieces of fabric.  It’s most often used on carpet- or fabric-covered trade show displays (look for ones that say “Velcro®-receptive”).  Velcro®-backed banners can be easily applied and taken down, and can be placed anywhere on the trade show display.  You can even attach it to the front of your trade show table, which not only looks professional but looks exceptionally snazzy if Your Signtern does say so himself.

Velcro® comes in two pieces: the hook and the loop.  The hook is the stiff plastic material and the loop is the soft fuzzy material.  The hook is what will attach your banner to any fabric surface.  Just glue the flat back of the hook to the back of your sign and place it neatly onto your trade show fabric.  When you're done, peel it off and attach loops to any hooks to prevent lint from accumulating during transfer.

--Your Signtern

Tags: attaching materials, velcro, installation, do it yourself, Spotlight, how to attach a sign

Attaching Materials: Zip Ties

Posted by Patrick Murphy on Wed, Jul 28, 2010 @ 04:41 PM

Zip ties are pieces of nylon that hold a sign against a chain link or similar type of fence.  They're strong, easy to use, and dependable for a certain amount of time in low wind conditions.  They're not, however, a permanent installation, because the plastic tends to deteriorate in sunlight and will eventually break.  In high wind conditions, bungee cords are superior because they provide needed flexibility.

--Your Signtern

Tags: attaching materials, zip ties, installation, do it yourself, Spotlight, how to attach a sign

Attaching Materials: Bungee Cords

Posted by Patrick Murphy on Wed, Jul 28, 2010 @ 04:37 PM

In our Spotlight series, we're going to introduce you to the myriad materials sign makers use to design, build, and install your sign. This series will help you make an informed decision about what you want in a sign or banner, and can even give you tips on installing your sign yourself to save costs.

Our first entry is bungee cords!

Bungee cords are strong and durable, and provide enough tension on your sign to keep it from whipping back and forth in the wind.  Wind damage shortens the life of your banners, and bungees allow your banner to flex in the wind but not flap around.  Bungees are also the best way to keep your banner from sagging.

Bungees are best when you want a free-standing banner installation; i.e. one not secure against a wall.

We never recommend using rope as an alternative to bungee cords.  Rope doesn’t have the tension that bungees have, so when the wind stretches them, they won’t rebound back, which will make your banner sag.  Sagging leads to tearing and severe damage to the banner.  If a seller tries convincing you to install a sign with rope, you can bet your pension fund they aren't a reputable sign maker.  Ditch 'em.

--Your Signtern

Tags: attaching materials, installation, do it yourself, Spotlight, how to attach a sign, bungee, bungee cords

Welcome to Scenic City Signs!

Posted by Patrick Murphy on Wed, Jul 28, 2010 @ 04:15 PM

Don't you wish your store front was hot like me...Welcome to the grand opening of Scenic City Signs' brand new feature: The Blog that Speaks for You.  Here we'll be providing you, our readers, with the tips, tricks, and dirty little secrets of the sign industry that you can use to improve the quality of your presentations, develop a professional appearance for your company, and -- yes -- increase your business.

You'll also learn pretty quickly that your writer is a fan of awful puns, hence his snazzy handle of "Signtern."  If any of our other employees decides to make a contribution, he'll prod and poke them into making a username just as lame. Oh yes he will. He's Your Signtern because he's here to answer any questions you might have.  Just drop a comment on one of our blogs and he'll answer you as best he can.

Check back regularly for updates.  Hope to see you here!

--Your Signtern

Tags: chattanooga, Welcome, northwest georgia, northern alabama